Top Apparel & Accessories Stores (Ranked by Traffic)
The highest-traffic apparel & accessories ecommerce stores ranked by monthly visits. Live data from 4,433 verified stores.
Dave TenIf you run a apparel & accessories store, knowing who the biggest players are and what they do differently is the starting point for competitive analysis. This page ranks every apparel & accessories store in our dataset by real traffic, then breaks down what the leaders have in common.
What is the biggest apparel & accessories store?
The highest-traffic apparel & accessories store is Nike (nike.com), with 100,989,884 monthly visits as of 2026-04-11. For comparison, the average apparel & accessories store in the dataset gets 660,059 visits per month.
Top 20 apparel & accessories stores
| # | Store | Domain | Country | Visits/mo | Bounce |
|---|---|---|---|---|---|
| 1 | Nike | nike.com | US | 100,989,884 | 41.2% |
| 2 | UNIQLO | uniqlo.com | US | 87,058,620 | 45.7% |
| 3 | H&M | hm.com | US | 83,296,100 | 35.4% |
| 4 | ZARA | zara.com | US | 82,507,964 | 29.1% |
| 5 | Macy's | macys.com | US | 67,930,681 | 44.0% |
| 6 | Gap | gap.com | US | 57,888,124 | 34.2% |
| 7 | ASOS | asos.com | GB | 48,409,088 | 34.4% |
| 8 | Quince | quince.com | US | 42,345,481 | 41.4% |
| 9 | Kohl's | kohls.com | US | 40,897,825 | 46.3% |
| 10 | Nordstrom | nordstrom.com | US | 39,497,486 | 40.0% |
| 11 | Sam's Club | samsclub.com | US | 38,681,371 | 40.4% |
| 12 | Argos | argos.co.uk | GB | 33,700,765 | 45.4% |
| 13 | Lululemon | lululemon.com | US | 30,765,835 | 32.7% |
| 14 | Mango | mango.com | US | 29,995,574 | 34.3% |
| 15 | Victoria's Secret | victoriassecret.com | US | 29,260,801 | 39.1% |
| 16 | Marks & Spencer | marksandspencer.com | GB | 28,507,413 | 41.3% |
| 17 | Michaels | michaels.com | US | 26,322,354 | 43.6% |
| 18 | PUMA | puma.com | US | 26,001,110 | 37.9% |
| 19 | Nordstrom Rack | nordstromrack.com | US | 25,070,350 | 40.2% |
| 20 | Anthropologie | anthropologie.com | US | 24,931,470 | 32.9% |
What do the top apparel & accessories stores have in common?
Looking across the top 20, a few patterns stand out:
- They engage visitors well. The average bounce rate across the top 20 is 0.4%, compared to 0.4% for the category overall and 0.5% dataset-wide.
- US dominates. 17 of the top 20 apparel & accessories stores are based in US.
- Average mobile PSI score: 44. That's reasonable for the category, though there's room for improvement.
Apparel & Accessories vs the rest of the dataset
| Metric | Apparel & Accessories | All stores |
|---|---|---|
| Avg bounce rate | 0.4% | 0.5% |
| Avg pages/visit | 4.1 | 3.5 |
| Avg products | 219 | 194 |
| Avg monthly visits | 660,059 | 406,553 |
| Store count | 4,433 | 16,438 |
Where does apparel & accessories traffic come from?
Understanding traffic sources helps explain apparel & accessories engagement patterns. Categories with more organic search traffic tend to bounce less because visitors arrive with intent.
| Channel | Share |
|---|---|
| Direct | 0.4% |
| Organic search | 0.4% |
| Social | 0.1% |
| Paid | — |
| Referral | 0.1% |
Related research
Frequently asked questions
As of 2026-04-11, the highest-traffic apparel & accessories store is Nike (nike.com) with 100,989,884 monthly visits. The top 20 combined attract 944.1M+ visits per month.
Adamir Scout tracks 4,433 verified apparel & accessories ecommerce stores with at least 10,000 monthly visits. This is 27.0% of the total dataset.
0.4% across 4,433 stores, compared to 0.5% dataset-wide. The top 20 stores average 0.4%.
On average, 0.4% from organic search, 0.4% direct, 0% paid, and 0.1% social.
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