Top Health & Beauty Stores (Ranked by Traffic)
The highest-traffic health & beauty ecommerce stores ranked by monthly visits. Live data from 1,963 verified stores.
Dave TenIf you run a health & beauty store, knowing who the biggest players are and what they do differently is the starting point for competitive analysis. This page ranks every health & beauty store in our dataset by real traffic, then breaks down what the leaders have in common.
What is the biggest health & beauty store?
The highest-traffic health & beauty store is Sephora (sephora.com), with 50,785,329 monthly visits as of 2026-04-11. For comparison, the average health & beauty store in the dataset gets 282,985 visits per month.
Top 20 health & beauty stores
| # | Store | Domain | Country | Visits/mo | Bounce |
|---|---|---|---|---|---|
| 1 | Sephora | sephora.com | US | 50,785,329 | 50.7% |
| 2 | Ulta Beauty | ulta.com | US | 35,765,945 | 47.4% |
| 3 | Bath & Body Works | bathandbodyworks.com | US | 19,351,593 | 47.4% |
| 4 | Labcorp | labcorp.com | US | 13,107,542 | 26.3% |
| 5 | Holland & Barrett | hollandandbarrett.com | GB | 7,169,150 | 52.3% |
| 6 | LOOKFANTASTIC | lookfantastic.com | GB | 6,436,716 | 56.7% |
| 7 | Scentbird | scentbird.com | US | 6,158,570 | 43.0% |
| 8 | STYLEVANA | stylevana.com | US | 6,072,379 | 36.7% |
| 9 | Eyebuydirect | eyebuydirect.com | US | 5,734,140 | 35.1% |
| 10 | Myprotein | myprotein.com | GB | 5,616,972 | 46.0% |
| 11 | FlavCity | shopflavcity.com | US | 5,509,334 | 58.0% |
| 12 | Sally Beauty | sallybeauty.com | US | 5,500,970 | 47.0% |
| 13 | The Ordinary | theordinary.com | US | 4,525,406 | 44.3% |
| 14 | IQAir | iqair.com | US | 4,378,984 | 49.8% |
| 15 | The Derma Co | thedermaco.com | IN | 4,090,005 | 44.6% |
| 16 | PureGym | puregym.com | GB | 3,849,429 | 44.1% |
| 17 | What to Expect | whattoexpect.com | US | 3,819,703 | 63.3% |
| 18 | Dermstore | dermstore.com | US | 3,401,925 | 63.1% |
| 19 | Muscle & Strength | muscleandstrength.com | US | 3,361,690 | 45.8% |
| 20 | e.l.f. Cosmetics | elfcosmetics.com | US | 3,309,854 | 60.6% |
What do the top health & beauty stores have in common?
Looking across the top 20, a few patterns stand out:
- They engage visitors well. The average bounce rate across the top 20 is 0.5%, compared to 0.5% for the category overall and 0.5% dataset-wide.
- US dominates. 15 of the top 20 health & beauty stores are based in US.
- Average mobile PSI score: 42. That's reasonable for the category, though there's room for improvement.
Health & Beauty vs the rest of the dataset
| Metric | Health & Beauty | All stores |
|---|---|---|
| Avg bounce rate | 0.5% | 0.5% |
| Avg pages/visit | 3.2 | 3.5 |
| Avg products | 103 | 194 |
| Avg monthly visits | 282,985 | 406,553 |
| Store count | 1,963 | 16,438 |
Where does health & beauty traffic come from?
Understanding traffic sources helps explain health & beauty engagement patterns. Categories with more organic search traffic tend to bounce less because visitors arrive with intent.
| Channel | Share |
|---|---|
| Direct | 0.4% |
| Organic search | 0.4% |
| Social | 0.1% |
| Paid | — |
| Referral | 0.1% |
Related research
Frequently asked questions
As of 2026-04-11, the highest-traffic health & beauty store is Sephora (sephora.com) with 50,785,329 monthly visits. The top 20 combined attract 197.9M+ visits per month.
Adamir Scout tracks 1,963 verified health & beauty ecommerce stores with at least 10,000 monthly visits. This is 11.9% of the total dataset.
0.5% across 1,963 stores, compared to 0.5% dataset-wide. The top 20 stores average 0.5%.
On average, 0.4% from organic search, 0.4% direct, 0% paid, and 0.1% social.
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