Free playbook
The Brand Defense Playbook
How much to actually spend defending your brand name in search, sized from your own numbers instead of a 5% rule. The four-step system, the budget formula, and the click-by-click setup for the Paid & Organic report that proves it's working.
The four steps
Pin down the exact set you'll defend: your name, and the predictable ways people search around it.
Set the number from your own account, not the five-percent rule of thumb.
Build it so brand only serves from where you want, at the position you want.
Prove the defense is worth it, from data you already have.
Get The Brand Defense Playbook
The full playbook is the part that does the work: all four steps in detail, the budget formula with a worked example, and the click-by-click setup for the Paid & Organic report that proves your defense is paying off. Tell us where to send it and it opens right here.
Rather have someone run it?
You can follow this yourself, or keep building your product and let me set it up and run the account. I manage around $1.6M a month in ad spend for tech startups, on the systems I've already built for clients scaling with paid.
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