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Free playbook

The 1-Conversion-a-Month Playbook

The full system for training Google Ads when your B2B SaaS gets a handful of conversions a month. Three steps, the micro-conversion menu, and ten step-by-step GTM builds with the triggers, field values, code and QA for each.

The three steps

01
Identify your micro conversions

Work out which proxy events from up your funnel, your micro conversions, to feed Google instead of only the rare real ones.

02
Set up your micro conversions

Fire those micro conversions to Google from your tag manager, and keep them counting reliably.

03
Aim it at revenue

Point the algorithm at the conversion that actually predicts sales, feed it whatever signal you can early, and climb toward your real conversions as volume grows.

Rather have someone run it?

You can follow this yourself, or keep building your product and let me set up the tracking and run the account. I manage around $1.6M a month in ad spend for tech startups, on the systems I've already built for clients scaling with paid.

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